the most awarded mexican winery

1598

ESTABLISHMENT OF SANTA MARÍA DE LAS PARRAS

1604

ANNOTATIONS OF THE BISHOP OF NUEVA GALICIA

1628

LUIS HERNÁNDEZ ESCUDERO PURCHASES THE HACIENDA

1674

CAPTAIN JUAN DE OLIDEN PURCHASES THE HACIENDA

1765

ANNOTATIONS OF THE BISHOP OF THE NUEVA VIZCAYA

1777

ANNOTATIONS IN THE DIARY OF FRAY AGUSTÍN DE MORFI

1811

THE ZULOAGA LARREA FAMILY PURCHASES THE HACIENDA

1893

DON EVARISTO MADERO PURCHASES THE HACIENDA

1970

JOSÉ MILMO, EXECUTIVE DIRECTOR OF CASA MADERO

1999

CASA MADERO WINES PRESENT IN 27 COUNTRIES

2001

FIRST HARVEST OF THE CASA GRANDE SHIRAZ WINE

2003

THE SAN LORENZO HACIENDA OPENS ITS DOORS

2014

CASA MADERO MALBEC 2012 AWARDED “REVELATION WINE”

1594

THE ARRIVAL OF THE JESUITS

The Jesuits Jerónimo Ramírez, Francisco de Arista and Juan Agustín de Espinosa arrive in the Valley of Parras motivated by the discovery of springs and wild vines. This discovery motivates them to establish the Mission of Santa María de las Parras and, with the grapes from these native vineyards, they produce the first wine of the region.

1595

MAKING PEACE WITH THE NATIVES

One of the original settlers, Don Lorenzo Garcia, recognizes the benefits offered by this valley. He manages to establish peace with the natives and relocates eight kilometers to the north in another water spring.

1597

FELIPE II AUTHORIZES PLANTING OF VINES

The governor of Nueva Vizcaya, Diego Fernández de Velasco, delivers the grant of land authorized by King Felipe II on August 19th, 1597, with the express purpose of planting vines to produce wine and brandy, thus officially establishing the Hacienda de San Lorenzo, known today as Casa Madero, with a document certifying its date of creation FELIPE II AUTHORIZES PLANTING OF VINEYARDS. The commercial name acquired on that date was "Bodegas San Lorenzo".

This document certifies that Bodegas de San Lorenzo is the oldest winery in Americas. The winery has been operating continuously since its date of establishment.

1598

ESTABLISHMENT OF SANTA MARÍA DE LAS PARRAS

The Jesuit Father Juan Agustín de Espinoza names the town "Santa María de las Parras y Las Lagunas Parras was officially founded on February 18, 1598 by Captain Martín Antón Zapata, who was the Chief Justice of this place.

1604

ANNOTATIONS OF THE BISHOP OF NUEVA GALICIA

The Bishop of Nueva Galicia, Alonso de la Mota and Escobar, visits the Parras Valley and makes the following note: "This town of 'Las Parras' is founded in a valley of the most fertile land and pasture, and the most pleasant and fresh natural springs and rivers that exist throughout the Nueva Vizcaya, and this is the healthiest and most peaceful dwelling known in the area. (...)"
This valley is very well suited for vineyards, not only for the many different strains of Castilla grapes placed by hand and grown in the valley, but for the amount of fruit and bunch they carry and because the vines ripen with so much flavor, sweetness and grape juice that it quite clear that if grown with the appropriate care and curiosity, the wine would match the quality of the wines produced in Spain..."

1628

LUIS HERNÁNDEZ ESCUDERO PURCHASES THE HACIENDA

In the month of June, the heirs of Lorenzo García sell the Hacienda de San Lorenzo to Luis Hernández Escudero.

1674

CAPTAIN JUAN DE OLIDEN PURCHASES THE HACIENDA

The Hacienda is purchased by Captain Don Juan de Oliden, a Spaniard who lived mainly in his haciendas in the north region of Zacatecas. The hacienda of San Lorenzo belonged to Captain Oliden and his descendants for much of the first half of the eighteenth century, its name as such still found in the parish records of that century.

1699

PROHIBITION OF WINE PRODUCTION

The Spanish Crown decrees the prohibition of wine production except for church use. This decree was not enforced in its entirety in the Valley of Parras, for there is wide evidence of continuous wine production in the region –including the Hacienda, currently home to Casa Madero– and of the church being one of the main customers, with the celebration of the mass.

1705

JUAN DE MIRANDA PURCHASES THE HACIENDA

Juan de Miranda purchases Hacienda San Lorenzo.

1755

JUAN DE LAZAGA PURCHASES THE HACIENDA

Don Juan de Lazaga buys the Hacienda San Lorenzo.

1765

ANNOTATIONS OF THE BISHOP OF THE NUEVA VIZCAYA

Pedro Tamarón y Romeral, Bishop of Nueva Vizcaya, visits Parras. In his annotations on the valley he tells us: "... it is the richest place in the bishopric *(A district under a bishop's control; a diocese.) for the profitable wine and liqueur fruits produced by its vineyards, which are abundant and lush. I tried to develop a precise database of their vines when I visited, entrusting this task to intelligent people, but this assignment could not be finished. On the whole, it was estimated that close to three million strains were present in the area. They all have irrigation, since the place is abundant in water springs..."

1777

ANNOTATIONS IN THE DIARY OF FRAY AGUSTÍN DE MORFI

Fray Agustín de Morfi, chaplain of the Knight Theodore de Croix, Commandant General of the internal Provinces, writes down in his diary on his way through the Hacienda de San Lorenzo on November 14: "...The winery occupies the ground floor of the house, we find it well stocked with wine and brandy, distilled by ten stills. Don Antonio Esparza, his manager, assured us that there is an estimate of about 3 million plants well-endowed with water from abundant water springs, producing 1,000 arrobas of wine and 700 of eau-de-vie."

1811

THE ZULOAGA LARREA FAMILY PURCHASES THE HACIENDA

The last week of March, Father Hidalgo, together with other insurgents on their transfer to Chihuahua, spend one of their prison nights at the Hacienda de San Lorenzo, owned by Don Juan de Lazaga until 1815, date in which it is transferred to Don Manuel Ibarra and Don Manuel Larrea. In 1821, Don Manuel de Ibarra buys from Don Manuel de Larrea his shares in Hacienda San Lorenzo and establishes the company "Doña Isabel Goribar de la Fuente e hijos" with the help of his wife. Don Manuel de Larrea and his wife Doña Isabel Goribar both pass away in 1859. Doña Luisa, daughter of Doña Isabel Goribar, inherits 50% of Hacienda San Lorenzo and her husband Don Leonardo Zuloaga, buys the other 50% from Manuel Ibarra Goribar, Doña Luisa's brother.

1893

DON EVARISTO MADERO PURCHASES THE HACIENDA

On April 12, Mr. Evaristo Madero, patriarch of the Madero family and grandfather of President Francisco I Madero, purchases the Hacienda de San Lorenzo from Doña Luisa Ibarra, widow of Leonardo Zuluaga, through the French company "San Lorenzo Mexique", at the price of 500,000 francs. After modernizing the facilities and buying three Charentais Alembic stills, he sent his children and grandchildren to Europe to be trained in vine growing and the production of wines and brandies. As of this year, the company acquires the commercial name of Casa Madero.

1902

QUINTA MANUELITA CHILDREN'S HOME

In 1902, Don Evaristo Madero establishes the Homeless Children Foundation "Quinta Manuelita", a non-profit charitable institution that provides shelter, medical care and free education to poor (underprivileged / in need) and destitute girls in the Parras, Coahuila region. Upon his death in 1911, in addition to the facilities, Don Evaristo left one hundred thousand pesos in gold for this effort, with the instruction to maintain this remarkable work with the interests produced. These interests were later replaced by direct support from Casa Madero following the peso devaluations of the mid-1980's. The sisters of the "Sagrado Corazón de Jesús y de los Pobres" , an organization operating more than 60 homes in Latin America, have since 1912 been the administrators of said children's home.

1910

THE REVOLUTION

November 20, 1910 marks the beginning of the Mexican Revolution.

Francisco I. Madero, the grandson of Don Evaristo Madero, who was born in Parras, Coahuila and grew up in the gardens and corridors of Hacienda San Lorenzo, is elected president of Mexico. The Madero family was persecuted by the revolutionaries and the men had to flee abroad to take refuge.

1947

THIS IS MY LAND

On February 19, 1947 Casa Madero S.A. creates the radio series "Así es mi tierra" (This is my land) on the initiative of Professor Oenologist, Mr. José Salinas Iranzo. This radio program was very popular in the local and national media. The program was broadcast by the XWQ and the XEQQ. It was then transferred to the XEW and the XEWW. The radio show was broadcast every Monday from 10pm to 10:30 pm. In its third broadcast, the program "Así es mi tierra" awarded the composer Agustín Lara with a gold medal in the hands of the General Manager of Casa Madero S.A.

1970

JOSÉ MILMO, EXECUTIVE DIRECTOR OF CASA MADERO

Thirty-three different varieties of fine grapes are imported for wine making and for carrying out adaptation tests to the Valle de Parras. In 1973, José Milmo Garza, Chemical Engineer of the University of Notre Dame and member of the fourth generation of the Madero family, assumes the position of Executive Director of the winery, leading it to the highest standards of quality, innovation and vision.

1980

THE NEW STAGE OF PRODUCTION

A new stage in wine production begins, using equipment with state-of-the-art European and Californian technology. The 1980s was for Casa Madero a period of peak production of distilled beverages such as Blanco Madero, Reserva de la Casa, Madero Brandy and Madero XXXXX. The wines have great success in the western region of the country and become some of the most popular drinks at that time. This continues with the production of the San Lorenzo wine and some of the Reserve wines.

1989

FIRST INTERNATIONAL WINE AWARDS

FIRST INTERNATIONAL WINE AWARDS
In the year of 1989 and by instruction of the General Management led by Mr. José Milmo, the first samples of wine are sent to international wine competitions. Casa Madero surprised the world when representing Mexico and receiving two world medals in two different competitions. 3 Medals at Monde Selection in London, England and one at the Intervin International Award in New York, USA.

The following wines were awarded:
Gold Medal, Casa Madero Cabernet Sauvignon, Intervin International Award 1989, NY, USA.
Gold Medal, Casa Madero Merlot, Monde Selection London 1989 London, England.
Gold Medal, Casa Madero Chardonnay. Monde Selection London 1989 London, England.
Silver Medal, Casa Madero San Lorenzo Blanco, Monde Selection London, 1989 London, England.

1991

ARRIVAL OF THE SHIRAZ VINE

In the year of 1991, a variety of grapes arrive in the Valley of Parras, which in the years to come becomes the most emblematic of Casa Madero and the Valley: The Shiraz grape variety.

1997

400 YEARS AND NEW TECHNIQUES

The 400th Anniversary of the Casa Madero Winery is celebrated. The first harvest of Casa Grande Cabernet Sauvignon is released, Casa Madero, began collaboration with the University of Adelaide in Australia, implemented winemaking techniques and began planting different variety clones, among which the Shiraz grape stands out.

1999

CASA MADERO WINES PRESENT IN 27 COUNTRIES

In this year the exports of Casa Madero expand towards 27 countries, among which England, Holland, Switzerland, Germany, Denmark, Japan and the United States stand out. Close to 90% of the wines produced are exported, keeping the GRAN RESERVA labels only for Mexico.

2001

FIRST HARVEST OF THE CASA GRANDE SHIRAZ WINE

The first harvest of Casa Grande Syrah, a wine aged for 24 months in barrel, is released under the Premium line of the winery. The Syrah grape becomes an emblematic variety of the Valley of Parras thanks to the large number of awards obtained in a short period of time. Casa Madero obtains the Gold Medal in the World Competition of Brussels 2003, one of the most prestigious international competitions, and starts to be recognized for the excellent quality of its wines.

2003

THE SAN LORENZO HACIENDA OPENS ITS DOORS

Casa Madero opens the Hacienda San Lorenzo to visitors and friends. Special groups of clients, distributors, hoteliers, restaurateurs, and special events guests visit the hacienda week after week and stay in its centenary rooms, walk through its historic corridors and experience Casa Madero, learning about the winemaking and viticulture processes of the Winery and enjoying its world-renowned wines.

2006

GREAT AWARD

Grand Gold Medal at the Vinitaly International Awards for the Gran Reserva Chardonnay wine, the most important recognition to date.

2007

PRESENTATION OF CASA MADERO 3V

In 2007, the first harvest of Casa Madero 3V was released, a Reserve category label especially created as a private brand for an airline in Mexico. This wine is served exclusively on the airline´s executive class flights and later on, due to its high quality, features and innovative image, becomes one of the most successful Mexican wines in history.

The 3V label is a reserve wine aged for 12 months in barrel and a blend of 3 different grape varieties: Cabernet Sauvignon, Merlot and Tempranillo.

2008

NEW BARRELS

Casa Madero acquires cutting-edge technology with regards to barrels, adhering both to tradition and modernity: using convection toasting, traditional toasting and mixed barrels. Casa Madero is at the forefront in Mexico with respect to usage of said type of barrels.

2009

PRESENTATION OF THE 2V AND ROSE WINES.

After the success of the 3V wine, Casa Madero 2V and Casa Madero V Rose wines are presented.

Casa Madero 2V assembles 2 varieties of white grape: Chardonnay and Chenin Blanc. V Rosado is a unique Mexican rosé, made 100% with the Cabernet Sauvignon grape variety.

Both matched the success of the 3V wine and also position themselves as the favorite wines in the Mexican market.

2010

ISO CERTIFICATION IS OBTAINED

The ISO9001: 2008 Certification is obtained in the manufacture of wines and distilled beverages, becoming the first wine producer in Mexico to acquire total certification in its vineyard and winery processes. This event confirms the vision of technology and continues with the investments in research and development. The best equipment in enology and agricultural processes is acquired.

2012

FIRST ORGANIC VINEYARD IN MEXICO

Casa Madero becomes the first vineyard in Mexico to have a certified organic status, obtained through the German company BSC, in compliance with the regulation of the National Organic Program (NOP) of the Food & Drug Administration (FDA) and with the endorsement of USDA Organic, United States Department of Agriculture. Casa Madero has the largest organic vineyard in Mexico. Nine hectares were certified in the first stage and 68 in the second. In total, Casa Madero owns 77 hectares of organic vine.

This year, Casa Madero also celebrates its 415th anniversary as the oldest winery in the Americas with a Masterful Tasting in the Main Hall of the Chapultepec Castle in Mexico City, tasting transmitted nationwide, followed by simultaneous tastings throughout the country. In addition, Casa Madero Malbec 2010 is presented, a wine that won the Gold Medal in the international competition in Brussels that same year.

2013

CHENIN BLANC RECEIVES AWARD

Casa Madero Chenin Blanc 2012 receives the gold medal as the best white wine of the most important international wine competition in France, the Challenge International du vin. Samples of 3,425 wines from 43 countries competed in this event.

All samples were analyzed in blind tasting by 134 professional wine tasters from around the world. In addition to obtaining a gold medal, Casa Madero Chenin Blanc was selected as the best white wine of the entire competition. This award represents the most important recognition obtained by the national wine industry.

2014

CASA MADERO MALBEC 2012 AWARDED "REVELATION WINE"

In 2014, the Concours Mondial de Bruxelles in Belgium offers important recognitions to Casa Madero: 5 gold, silver and bronze medals, in addition to the "Revelation Wine 2014" award for the Casa Madero Malbec wine, 2012 harvest.

This award is granted only to 5 wines among the 8060 participants in said competition.

2016

FIRST GRANDES PAGOS DE ESPAÑA AWARD

Casa Madero completely renews its image and offers an innovative presentation to the company and centennial brand, inspired by the original ownership title document dated 1597, safeguarded until today. The new image reflects a vision to the future and pride in our history.

In the same year of 2016, the Grandes Pagos de España association grants Casa Madero the Grandes Pagos recognition. This is the first Grandes Pagos recognition for the Americas.

1568

EXPLORATION OF THE AREA

Fray Pedro de Espinareda and Francisco Cano explore the area of Patos and the Valle del Pirineo, also called Valle de Parras. This custom began when Spanish conquistadors left Zacatecas for what is now Coahuila in search of gold, and in the middle of the desert they found no gold, but a true oasis with water springs and a great abundance of wild vines.